Privacy Policy

This Privacy Policy applies to the Web site (the “Web site”), to include the mobile-optimized version of the Web site. References to “We,” “us,” or “our” refer to Mashup Media, LLC, the owner and operator of the Web site within this policy.

This Privacy Policy describes how we may collect, use, and disclose information about users of the Services. The “Services” for purposes of this Privacy Policy means the Web site and all information and services provided to you in connection with your use of the Web site, without limitation, news, reference content, tools, applications, sponsored programs, advertising, email communications, and discussion boards. We may share information collected under this Privacy Policy, but the information collected under this Privacy Policy is always protected under the terms of this Privacy Policy.

Information That We Collect

In this section of our Privacy Policy, we discuss the information we may collect about you in connection with your use of the Services, which can include “Personal Information” (i.e., information that we can use to identify you, such as your name or email address) and “Non-Personal Information” (i.e., information that we do not use to identify you). As described below, we may associate Non-Personal Information with Personal Information, and upon doing so, such information will become Personal Information.

  • Registration. When you register to become a member of BCT, we request certain Personal Information from you, such as your name and email address, zip code, profession, and occupation/ specialty. You may choose to update and/or supplement the Personal Information that you provided at registration at any time through your account settings.
  • Public Forums. When you post a comment on a discussion board or other public forum, by default, your username, specialty, and degree will be displayed along with your comment. You may choose to display additional information in your public forum profile by adjusting your discussion profile settings. In some instances, you may be able to customize your username specifically for commenting purposes. Information you post within a public forum is public information and may be used by third parties and us, as further described in the BCT Terms of Use.
  • Sponsored Programs. When you use the Services, you may be presented with advertisements and informational programs (“Sponsored Programs”), in each case consisting of content selected by third-party sponsors, including pharmaceutical companies. All advertisements and Sponsored Programs (including any links to Sponsored Programs) will be identified to you by the label Advertisement, Information from Industry, Sponsored, or some similar designation indicating that a third-party sponsor has selected the content. Examples of Sponsored Programs include information resources featuring branded or unbranded commercial content, interactive programs that provide information about medical conditions, treatments, and products, and multimedia presentations including videos featuring key opinion leaders. In addition, we may make Sponsored Programs available to you through email or on-site media units, all of which will be identified as described above. When you choose to engage in a Sponsored Program, you may be asked to provide Personal Information, which may be provided directly to the third-party sponsor and used by us as described in this Privacy Policy. In addition, you may be presented with polling questions from the sponsor. We also collect Non-Personal Information about your use of Sponsored Programs through cookies and web beacons, as described below.
  • Market Research. From time to time, we may invite you to participate in market research surveys for BCT and market research surveys conducted on behalf of third-party sponsors either by BCT or a third party (“Sponsored Surveys”), wherein this context “sponsor” means the provider of products and services who commissioned the survey. BCT surveys may be administered by a third party acting on our behalf or by us. For some surveys, you may be asked to provide contact information for honoraria fulfillment.
  • Tools. Clinical tools may be available through the Services. These tools may require you to provide Personal Information for the tools to operate.
  • Additional Forms. From time to time, we may offer you the opportunity to receive additional information or services from third parties or us (e.g., sample request, sales rep visit, etc.). If you wish to receive such information, you may be asked to provide additional Personal Information to fulfill the request. We may use such information as described in this Privacy Policy, and the third party, if applicable, will use such Personal Information as described at the point of collection.
  • Cookies and Web Beacons. We collect Non-Personal Information about your use of the Web site through the use of cookies and web beacons. “Cookies” are small data files that we assign to your computer’s hard drive when you visit the Web site or open an email. “Web beacons” are graphic image files embedded in a web page typically used to monitor activity on a web page and send back to its home server (which can belong to the host site, a network advertiser, or some other third party) information from your browsers, such as the IP address, the URL of the page on which the beacon is located. In addition, the content viewed, the type of browser that is accessing the site and the ID number of any cookies on your computer previously placed by that server. Most browser software can be set to reject all cookies. However, if you choose to reject cookies, your ability to access and use the Website and Services will be limited. Please note that your choice to stop tailored advertising is specific to the browser you are using, so if you choose to opt-out from one computer and want your opt-out to apply to a different computer as well, please opt-out from that computer too.

We use web beacons and cookies to (i) track usage of the Services; (ii) help us deliver more relevant advertising and content to users of the Services; (iii) assess which Services our users’ access; and (iv) track who has opened our emails. If you are a member of BCT, we may elect to associate our cookies and the information collected by our cookies with your registration information, thereby making the cookie information Personal Information.

Third parties under contract with Mashup Media, LLC, may use cookies or web beacons to help Mashup Media, LLC, deliver advertising to you on BCT and on properties outside of BCT that are not owned and operated by Mashup Media, LLC. Advertisers that market to you through the Services may use their own cookies, web beacons or other online tracking technologies in the sponsored content served to you, including banner advertisements, sponsored links, emails, and pages on the website (“Brand Pages”) that consist solely of advertisements or other content from our advertisers. In addition, some advertisers use companies other than Mashup Media, LLC, to serve their sponsored content on their behalf and monitor users’ responses to this content. These companies (“Ad Servers”) may also collect Non-Personal Information through the use of cookies or web beacons. Additionally, an advertiser may include tracking technology in its advertising content delivered on BCT that would enable the advertiser to obtain Personal Information about you, including the fact that you saw the advertisement, to the extent that you have separately provided consent to the advertiser or the third party providing the tracking technology. While we generally permit the use of these third-party cookies on the assumption that they comply with our Advertising Policy. We assist our advertisers with the placement of cookies or beacons on Brand Pages, we do not have control over these third parties’ use of cookies or web beacons or how they manage the Non-Personal Information they gather through them. As a result, we may not verify compliance with our Advertising Policy.

  • Non-registered Users. You must register with BCT to access all of the Services. However, you may be able to access certain limited Services without registering. Even if you have not registered, we collect Non-Personal Information about your use of the Services through cookies. The Non-Personal Information we collect includes the referring website, if applicable, the type of browser you use, the material viewed and the time and date you accessed the Services.
  • Emails You Send to Us. This Privacy Policy does not apply to information, content, business information, ideas, concepts, or inventions you send to us by email or other non-Web site communication. For example, if you want to keep content or business information, ideas, concepts, or inventions private or proprietary, do not send them to us in an email or other non-Web site communication such as regular mail.
  • Information From Third-Party Sources. We may also collect additional information about members of BCT from third-party sources to assist us in providing the Services. For example, we may use third-party information to verify and update your registration information and personalize the Services provided to you, including advertising.

How We May Use Your Information

This section of our Privacy Policy discusses how we may use the Personal Information and Non-Personal Information that we collect about you.

  • Communications. By registering for the Services, you are consenting to receive certain communications. Specifically, we may use your registration information to send you communications about our products and services and the products and services of our third-party sponsors through pop-ups, banners, and emails. You may also subscribe to receive certain email newsletters sent to registered users from time to time which you may manage through the newsletter subscriptions area within your account settings.
  • Marketing and Advertising. In connection with advertising and marketing activities, Mashup Media, LLC, may:
    • Target advertising and marketing communications based on information that we collect about your use of the Services and information about you that we obtain from third-party sources. For example, a user that Mashup Media, LLC, believes is a cardiologist may be served cardiology-related advertisements on both Mashup Media, LLC-owned and third-party websites that a user that Mashup Media, LLC, believes is a neurologist will not see. Similarly, a user that Mashup Media, LLC, believes is a health care professional that treats diabetes may be served advertisements for new diabetes therapies that other users would not see. Mashup Media, LLC, serves these ads through the use of cookies and web beacons, as described above. Mashup Media, LLC, may also geographically target advertising and marketing communications based on your Internet Protocol (“IP”) address.
    • Personalize the Services, including the content and advertising that registered users see within BCT, on third-party sites, and through other communications such as email, based on their interests. For example, you may see different articles and advertisements in different places on and in emails that we send to you based on (i) information you have shared with Mashup Media, LLC, such as your occupation/ specialty; (ii) information that Mashup Media, LLC, has obtained by observing your previous activity within BCT; or (iii) information that Mashup Media, LLC, has received from third-party sources, as described in this Privacy Policy.
    • Work with third parties to allow advertisers to serve you ads within BCT using information that such advertisers have collected from third-party sources. For example, if you look at an advertisement for an automobile on a third-party website, you may receive an advertisement for that automobile on a Site through the use of cookies.
  • Member Profiles. As described above, we use web beacons and cookies to track your use of the Services, including content consumption and may associate this information with other information that we have about you, including Personal Information, thereby creating a profile of you that we may update from time to time (“Member Profile”).
  • Research, Development, and Evaluation Activities. We use information that we collect about users of our Services, including Personal Information, to evaluate and improve the effectiveness of the Services (including advertising and Sponsored Programs), to develop new Services, and for market analysis. We may combine this information with information that we obtain from third parties.
  • Account Management. We may use your account information to administer your account, respond to the inquiries you send to us, and send you administrative communications about the Services.
  • Related Entities. We share your Personal Information with our parent, subsidiaries, affiliates, other related entities, and our advisors, including consultants, accountants, and others.

Disclosure of Your Information to Third Parties

  • Companies and People Who Work for Us. We contract with other companies and individuals to help us provide the Services and to otherwise assist us in the operation of our businesses. For example, we may host one of our Sites on another company’s computers, hire technical consultants to maintain our clinical tools, work with companies to analyze data, provide marketing assistance (including assisting us in targeting our advertisements as described herein), or provide customer service or fulfillment services. In addition, if you are a health care professional, we may request that a third party validate your licensure status and other information against available databases of health care professionals. Notwithstanding anything to the contrary herein, we may provide these companies and individuals with Personal Information about users of our Services so that they can fulfill their responsibilities to us. However, we do require that they agree to limit their use of this Personal Information to the fulfillment of these responsibilities.
  • Healthcare Communications Network. We partner with the Healthcare Communications Network (HCN), which is owned and managed by DMD, an IQVIA Business. We use their tools to better understand who is using our Services and personalize user experiences. Registration at this website includes registration with HCN. As a result, your contact and other professionally relevant information will be disclosed to DMD and each HCN member to deliver medically relevant content as described in the HCN privacy policy. The HCN privacy policy provides details about how to manage your information, including opting out of participation in the HCN.
  • Aggregated Information. We may provide aggregated information about users of our Services to third parties as we deem appropriate at our sole discretion. For example, Mashup Media, LLC, may tell a customer what percentage of registered users of BCT reside in a particular geographical area or specialize in a particular clinical area, or what percentage of participants in a market research survey selected a particular response to a survey question. We may also use Personal Information to evaluate the performance of an advertising campaign and may provide aggregate outcomes information to the advertiser.
  • Advertising and Sponsored Programs. We may provide your Personal Information to third-party sponsors of advertisements and Sponsored Programs. Specifically, when you are exposed to an advertisement through the Services, whether the website, in a newsletter or through some other means, or when you engage in a Sponsored Program, e.g., access a sponsored information resource or open a Sponsored Program email from Mashup Media, LLC, we may provide your Personal Information, such as your name and occupation/specialty, but not your contact information such as email address and postal address, to the sponsor of the advertisement or Sponsored Program and/or its agents on the sponsor’s behalf. We may also provide such third parties with details about your engagement with the advertisement or Sponsored Program (e.g., whether you viewed or otherwise interacted with certain content), your answers to any polling questions contained in the Sponsored Program that you have chosen to provide, and information about you that we have received from third parties. Additionally, when you register as a member of BCT, we may provide your Personal Information, excluding contact information, to potential sponsors of advertisements and Sponsored Programs that may be offered or provided to you through the Services. We are not responsible for how these third parties use your information and manage your privacy.
  • Member Profiles. Mashup Media, LLC, may provide Member Profiles (excluding contact information, such as email address and postal address) to third parties, including our pharmaceutical manufacturer customers, which they may use for their business purposes including marketing. We require these third parties to agree that they will use Member Profiles in accordance with applicable laws and regulations. By registering as a member of BCT and using the Services, you consent to Mashup Media, LLC’s disclosure of your Member Profiles to third parties as described herein.
  • Market Research Surveys. If you receive remuneration for participating in a Sponsored Survey, we may be required to provide the sponsor (or the market research company acting on its behalf) with your Personal Information for the sponsor’s recordkeeping and/or regulatory reporting purposes. If you choose to access a Sponsored Survey that is conducted by a third-party market research company, we may identify you with this company through the survey link. Sometimes market research companies send us lists of individuals they wish to reach with particular Sponsored Surveys, and we may inform these companies which of these individuals are members of BCT so that they can manage their survey recruitment needs accordingly. Also, certain market research survey opportunities made available to you through the Services require the market research company to contact you directly to conduct the Sponsored Survey. We will inform you in the associated survey invitation that we intend to provide your contact information to the market research company that is conducting the Sponsored Survey so that you can decide at such time if you wish to proceed with the opportunity. We do not disclose your Sponsored Survey responses to the associated sponsor in a manner identifiable to you.
  • Consent. We may disclose your Personal Information to a third party in a manner not addressed by this Privacy Policy subject to your consent.
  • Business Transfers. If one of us transfers a business unit (such as a subsidiary) or an asset (such as a website) to another company, that company will be required to treat any Personal Information collected under this Privacy Policy consistent with the applicable terms of this Privacy Policy.
  • Legal Requirements. We may release account and other Personal Information when we believe release (1) is required to comply with valid legal requirements such as a law, regulation, search warrant, subpoena, or court order; or (2) is reasonable in response to a physical threat to you or others, to protect the property or defend or assert legal rights of us or others.

Security of Information

We have implemented technology and security policies and other measures to protect the personal data that we have under our control from unauthorized access, improper use, alteration, unlawful or accidental destruction, and accidental loss. We also require that all of our employees and others who have access to or are associated with the processing of your data respect your confidentiality.

We use security methods to determine the identity of registered users, so that appropriate rights and restrictions can be enforced for that user. Reliable verification of user identity is called authentication. We use both passwords and usernames to authenticate users. Users are responsible for maintaining the security of their BCT login credentials.

Access to Information and Choices

  • Account Information. You may update your registration information at any time through the Account Management feature available on Mashup Media, LLC, Web sites. You may also contact Customer Support and request that your registration information be updated or deleted. Upon your request, we will delete your registration information from our active databases and, where feasible, from our backup media. Note that if we delete your account, we may maintain certain demographic information about you for product improvement purposes.
  • Cookies. Most browser software can be set to reject Cookies. Most browsers offer instructions on how to reset the browser to reject Cookies in the “Help” section of the toolbar. However, if you reject our cookies, your ability to access and use the Web site and Services will be limited. Certain Ad Servers allow you to prevent them from collecting data through the use of cookies. To do so, you must opt out of such data collection with each individual site. Currently, you can opt-out of cookies for several Ad Servers by visiting the Network Advertising Initiative gateway opt-out site. This website will also allow you to review the Ad Server’s privacy policies. The website does not respond to web browser “do not track” signals.
  • Email Communications. If you no longer wish to receive a particular type of email communication from Mashup Media, LLC, or BCT, you may unsubscribe by clicking the “unsubscribe” link located at the bottom of the email and following the instructions. Also, you may manage your newsletter subscriptions within the newsletter subscriptions area within your account settings.

Note to Users Outside of the United States

Mashup Media, LLC, is located in the United States. We will collect, store, and process your information that we obtain from the use of the Services in the United States, and these activities shall be governed by applicable United States laws and regulations and this Privacy Policy. The information may be available to the United States government or its agencies under legal processes made in the United States. In addition, we may transfer your information outside the United States to service providers and customers with operations in other countries. By using the Services, you consent to such collection, storage, and processing in the United States and elsewhere, though the United States and other jurisdictions may not afford the same level of data protection as considered adequate in your own country. We will take reasonable steps to protect your information.

Children’s Privacy

BCT and the Services are designed and intended for use by adults and are not intended for nor designed to be used by children under the age of 18. We do not collect Personal Information from any person we know who is under the age of 18.

Privacy Policy Changes

We reserve the right to modify this Privacy Policy at any time, and any changes will be effective upon posting the modified policy unless we advise otherwise. If we make any material changes to this policy, we will notify you by email (sent to the email address included in your account profile) and/or by means of a notice on BCT at the time that the change becomes effective. We encourage you to periodically review this Privacy Policy for the latest information on our privacy practices. If you do not accept the terms of this Privacy Policy, we ask that you do not register with us and that you do not use the Services. By continuing to use the Services after changes are made to this Privacy Policy, you are consenting to such changes.

Terms of Use

The BCT Terms of Use can be found here.


Effective date: January 1, 2022